You can get prospects the slow way or the fast way. You choose. ;-) http://getclientsonlinefast.com/administrator... A great way of getting people to come to you is by promoting free seminars as part of your lead generation activities.
Once people come and get a taste for what you offer - some of them will want more. Your role is to
Ever thought of selling from the stage? http://getclientsonlinefast.com/administrator... One of the best ways to get and keep business is to position yourself as the authority in your field.
While there are many ways of doing this (writing a book, getting articles and papers published etc.), speaking is one of my favourites.
By standing up on stage, (and assuming you know what you're talking about), you automatically become someone who the audience looks to for guidance.
There are many ways to start speaking.
Why should anyone buy from you? http://getclientsonlinefast.com/administrator... In sales, one of the fundamental questions you need to ask yourself is,
A powerful guarantee and your sales will skyrocket http://getclientsonlinefast.com/administrator... Do you ever feel hesitant when you're about to buy something? Wonder if it'll work? What if you don't like it and want to give it back? What if it breaks?
All these feelings are quite normal and but barriers between you and the sale.
In short, you want to feel safe when you buy something. Safe in the knowledge that should something go wrong, or you just change your mind, you can get your money back.
Generating More Business http://getclientsonlinefast.com/administrator... The most profitable thing you'll ever do for your business is to understand and ethically exploit the marginal net worth of a client.
Marginal net worth is defined as the:
Total aggregate profit of an average customer over the lifetime of his patronage including residual sales minus all advertising, marketing and fulfilment expenses.
Example:
* New customer brings average profit of $75 on the first sale.
* He repurchases three more times a year, with an average reorder amount of $300 on which you make $150 gross profit.
* With an average patronage of 2 years, every new customer is worth $975. Calculated by: $75 initial profit + (3 additional purchases worth $150) x 2 years of being a customer.
Positioning - or what you're marketing http://getclientsonlinefast.com/administrator... Positioning is knowing exactly what you're marketing and selling and who you're selling it to.
Positioning revolves around a
What Is Marketing? http://getclientsonlinefast.com/administrator... As complicated as marketing may seem, it is really about identifying markets, attracting prospects, converting prospects into clients, starting the buying relationship quickly and developing an affinity with clients where they see you as their trusted advisor selling them all kinds of progressive services or products that enhance the quality of their life.
Marketing is about building your business on multiple streams or pillars. If you have only one product to sell once per client, you don't have a business, you have a promotion.
Marketing is also about figuring out what you are doing right now and questioning whether that is in fact the best way to attract people, to lower their resistance level and start relationships, to make the maximum ongoing income and sustainable profits.
Your client list is GOLD http://getclientsonlinefast.com/administrator... One of the easiest ways of generating more business is to go back to your past customers and sell them something more.
* It is 6-7 times more expensive to acquire a new customer than to sell to an existing one.
* Once a client knows you, likes you and trusts you, it is far easier to continually sell to him.
How do you begin?
A Four Quadrant Marketing Model http://getclientsonlinefast.com/administrator... Marketing is about understanding your client's needs and providing solutions.
Have you ever known an ˜inventor' who created the best ˜mouse trap' only to discover there was no market?
Don't fall into this trap.
Risk reversal is a very strong conversion technique. http://getclientsonlinefast.com/administrator... Face facts. The market place is ambivalent - even apathetic about purchasing anything (especially major purchases), and people are often paralysed by the fear of making a wrong decision.
If you can overcome your prospect's fear and reluctance towards making a decision, you will go a long way to generating more sales.
You do this by guaranteeing your product and assuming the risk yourself.
Verbal Packaging - putting positioning into words http://getclientsonlinefast.com/administrator... Create a meme or elevator pitch
When someone asks you what you do, what comes out of your mouth needs to be a meme. So, what's a meme?
A marketing meme is a statement that always accomplishes four things:
* It actively transfers specific information.
* It's immediately and obviously beneficial.
* It's self explanatory and ultra-simple.
* It's easy to replicate in someone's mind.
