Origin of Chocolate: A rose is a rose by any other name, or A chocolate is a chocolate by any other name. http://www.chocolatecurb.com/chocolate/2007/04/... A famous quote of William Shakespeare “A rose is a rose by any other name”¯ could have also been changed to “A chocolate is a chocolate by any other name”¯. Indeed to the connoisseur of chocolate it doesn’t matter whether the heavenly substance is called chocolate or by any other name. For the chocaholic it is the taste that matters. However, there are others who are interested in how chocolate got its name. There are many stories as to how the name chocolate came about. For something that has existed for centuries it is not a surprise that there are so many stories associated with its name