Plan, Define, Execute.....Social Media Marketing http://www.empoweredseo.com/seo-internet-market... Many companies erroneously dive into Social Media Marketing with no plan, no policy, and no objective. It is a misconception that simply by dabbling in it, miraculous results can be expected. But this, as they quickly discover, isn’t a very good way to try and harness the powerful tool that is Social Media Marketing. So, before you begin your SMM campaign, understand your target audience, and clearly define your goals and strategy.