Social Networking: Opportunities to Connect (Your Business) http://www.hqpress.com/general/social-networkin... Networkingthe word usually associated with the threadbare phrase, it is not what you know; it is whom you know. Quite a banal delineation it is, but reaching out through your social links is a vital part of business. This is the reason conferences and trade shows are held, or business cards are exchangedto put and spread the word about what you do and who you are, and how you can be of benefit to others. Today, social networking is more than just shaking hands with people at gatherings or asking your friend the favor of moving your job application to the top of the pile. Now technologies have been designed specifically to quantify, code, and leverage your relationshipssocial networking applications.