Learn How to Manage Pay per Click Campaigns Like a Pro - Scientific Search Engine Marketing http://workmedia.net/scientific-search-engine... Scientific Search Engine Marketing presents rational, scientific strategies for managing pay per click campaigns. It is based around two principle ideas: that split-testing is the only way to determine the most effective keywords, ads and web page copy; and that you should focus your pay per click budget on those keywords that generate the most profit per click or the lowest cost per conversion. This book shows the techniques that professional search engine marketers use to pick the best keywords and allocate budget accordingly.
Improving Efficiency with Google AdWords Editor http://www.workmedia.net/articles/Improving-E... The Google AdWords interface does a pretty good job, but it is definitely designed with the beginner in mind. Once you acquire some experience, you may find it insufficient for making quick adjustments to your account. Fortunately, Google provides a way for advanced users to make account adjustments. It's the Google AdWords Editor.
How to Fine-Tune a Pay per Click Campaign with Negative Keywords http://www.workmedia.net/articles/Negative-Ke... Negative keywords are keywords you specify that should not be included in search queries that trigger your ad. A common example is the word "free". If you sell a product but you do not want ads for your product being displayed to those looking for something free, then you could set a negative keyword of "free" to prevent it.
Using Google's Preferred Cost Bidding Option to Reduce Your Risk http://www.workmedia.net/articles/Google-Pref... Google has an ad pricing method that reduces your risk - preferred cost bidding. In this new method, you don't specify a maximum bid - you specify an AVERAGE price you are willing to pay for clicks to your site.
Fun with Pay per Click Math ”¯“ How Much Can You Afford to Pay? http://www.workmedia.net/articles/Fun-with-Pa... A discussion of using the following formula to maximize your pay per click profitability. Cost Per Click = Average Sale * Profit Margin * Conversion Rate
Write the Government About Amazon's Illegal Activity...We've Made It Easy! http://www.amazontroopsurge.com/2008/04/write... Want to make a difference in the fight to stop Amazon.com's anti-competitive activities? Amazon isn't going to pay much attention to you or me...but they will listen to antitrust lawyers of the state of Washington. We've made it easy to let Washington state's government know that you do not approve of what Amazon is doing.
7 Really Good Reasons to Boycott Amazon.com http://www.amazontroopsurge.com/2008/04/there... There have been a lot of sort-of timid posts and articles about Amazon's initiative to force self-published authors to use its Booksurge service. This is not one of them. So here are seven really good reasons to boycott Amazon.
7 Really Good Reasons to Boycott Amazon.com http://www.amazontroopsurge.com/2008/04/there... There have been a lot of sort-of timid posts and articles about Amazon's initiative to force self-published authors to use its Booksurge service. This is not one of them. So here are seven really good reasons to boycott Amazon.
Announcing the Launch of www.AmazonBookSurge.com http://www.amazontroopsurge.com/... A new blog launched to provide news, commentary, and links to other sites involved in the movement to expose Amazon.com’s recent anti-competitive, anti-free market initiatives. If you believe in free markets and free speech, this is worth a read.
