SNAG - Measuring Results of Social Networking Account Goals http://www.faceyspacey.com/blog/index.php?/ar... If you’re going to begin socially networking online, you mind as well do it productively. “Productively”¯, that scarey word that requires you to set goals and objectives, and then continue to monitor the progress and outcome to best analyze the results of your efforts.
The initially goals of all social networking efforts should be the following:
1. Reach Customers & Colleagues Directly
2. Drive Awareness
3. Listen to Community
4. Respond Quickly to a Crisis
5. Connect Service Teams with Customers to Build a better Service/Marketing Campaign
Of course there’s always room for more goals”¦
LinkedIn Teams With Businessweek! http://www.faceyspacey.com/blog/index.php?/ar... Ever wish that while you are on a company’s website, you could instantly access their company’s contact information and find people you know via LinkedIn connections. No problem anymore, now all you have to do is subscribe to Businessweek.
Yes, Mashable’s article they wrote back in December of 2007 about the preparation of this has come true. Businessweek has just partnered with LinkedIn to provide you with the contact and company information you desire, and it even helps you find contacts to that organization through LinkedIn.
Maven Recognition 101: Finding Mavens http://www.faceyspacey.com/blog/index.php?/ar... What is a Maven? The wikipedia describes a Maven as “a trusted expert in a particular field, who seeks to pass knowledge on to others.”¯ Although Mavens do a good job of persuading people, their primary goal is not to persuade their audience but rather educate and help their audience.
What is a Connector? The wikipedia describes a Connector as “people in a community who know large numbers of people and who are in the habit of making introductions. Connectors usually know people across an array of social, planes, cultural, professional, and economic circles, and make a habit of introducing people who work or live in different circles.”¯
Finding and obtaining Mavens and Connectors is a critical part of Damage Control and Word of Mouth Marketing. Word of mouth requires Connectors. Damage Control requires Mavens. It begins when one of those friends tells a Connector or a Maven, and then watches the word spread all across the internet.
AOL buys Bebo for $850 million http://www.faceyspacey.com/blog/index.php?/ar... Why didn't AOL do more with the social networking desire they were creating before having to buy Bebo for $850 million?
AIM is the Atari of Social Networking. Period. I remember creating my first AIM account from my mother's computer while in highschool. Browsing around other screen names and finding new friends, friends of friends, and getting to know someone while tricking your parents into thinking that you are doing homework were definitely the good 'ol days. (Although it would have been nice to pull that stunt in gradeschool like this generation!)
Online Polls ”¯“ EXPOSED! http://www.faceyspacey.com/blog/index.php?/ar... Ever wonder what’s in an online poll? Everyday millions of online polls tell me everything I need to know about myself ”¯“ what kind of car I should buy, what Disney character I’m most like, and what my internet age is > http://www1.orange.co.uk/internetage/, but what’s really the purpose of all of this? If used correctly, online polls can collect valuable information from your website’s users, as well as recruit some of their friends. ;)
Effective PayPal Shipping Procedures http://www.faceyspacey.com/blog/index.php?/ar... Now that your company’s products have begun to be sold online, a strategically organized company-wide shipping procedure is necessary. In addition to your website’s shopping cart and internal monetary transaction system, it is also best to accept customer payments through PayPal.
