Tackle Before Commencing Web Design http://webdesign.klatenkab.com/significant-seo-... To determine a keywords KEI factor, you need two bits of information, the search volume and the number of competitors, both are availiable from google. You can obtain the search volume by useing google adwords keywords tool, and the number of competitors is shown in the top right corner of googles homepage when you do a search for any keyword.
