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JK Harris and Company Donate to Firemen Charity http://www.flixya.com/post/newswireblog/1237/JK... Over the last two years, JK Harris employees raised money for victims of Hurricane Katrina, and raised additional money for a fellow employee, who is confined to a wheelchair and was in need of a new specialty van. In each instance, JK Harris matched the employee's contributions.
Derailed James Siegel Fiction General http://www.audiobookstoreportal.com/Title.aspx?... Once you leave straight and narrow, getting back on track is a most perilous journey.
Yahoo Offers Ad-Performance Tool http://news.ebrandz.com/content/view/637/494/... New service enables marketers to measure ROI of online campaigns alongside offline programs.
Miller Harris L’Air de Rien candle http://fashion-week.net/?p=3500... Miller Harris has launched a novel candle in their Jane Birkin-inspired L’Air de Rien fragrance. According to house perfumer Lyn Harris… As the nights draw in, I long for cosy evenings in and I love to burn candles to create a warm and comforting ambience. This year I am very excited round the novel l’air de rien candle that I created for Jane Birkin accompanying its down-reaching, dark, amber notes, patchouli, musk and vanilla. The 175gr candle is Ā£32. (quote via millerharris, found via aufeminin)
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Will Facebook Ruin Christmas? http://marketingconversation.com/2007/11/29/wil... Matthew Helfgott, a 20 year old college student, logged into his Facebook account the other day and saw that his girlfriend had bought him a set of black leather gloves from Overstock.com for Hanukkah according to this AP article.
He complained to the AP that, “She said she had no idea (information would be shared). She said it invaded her privacy.”¯
Another user, Mike Mayer, purchased tickets for a movie and was upset that his choice in films might be up for public review without his input.
The storm, around Facebook’s new Beacon App, is growing.
While Facebook prides itself on respecting and protecting its users privacy, this public posting of purchases is too much for some users. A measured response seems to be coming from some users, but the there appears to be a large contingent who are a bit more upset. The Facebook group started by MoveOn.org has grown from 8000 users November 21st to nearly 30,000 users as of today. MoveOn.Org even has a petition. Signers are requesting that Facebook take their privacy a more seriously in the future and not show their friends the purchases they are making.
The general consensus is that Facebook needs to make the option to “opt out”¯ more obvious to users and that privacy concerns should come before advertising.
The response from Facebook was simple. Users have the option to allow Beacon information to be shared or blocked.
“Beacon gives users an easy way to share relevant information from other sites with their friends on Facebook,”¯ the statement said. “Information is shared with a small selection of a user’s trusted network of friends, not publicly on the Web or with all Facebook users. Users also are given multiple ways to choose not to share information from a participating site, both on that site and on Facebook.”¯
Now, this very well might be true, but blaming users for not opting out is a poor strategy at best. Facebook apps tend to spread like wildfire with people adding them as fast as their friends can send them and it’s likely that few of them read the fine print when adding Beacon. This has the potential to blow up in Facebook’s face and some serious spin control is needed. It seems the best response would be to re-tool the app so that information is no longer shared automatically and that users must “Opt-In”¯ to allow their purchases to be published.
The longer Facebook waits on this, the greater the clamor will be.
