Google AdWords Display URL Policy Reaches Local PPC Advertisers http://www.vizioninteractive.com/google-adwords... Beginning April 1, 2008, Google has officially changed their display URL policy. In short, what that means is that the URL that shows in your ad absolutely must be the URL that visitors get to when they click on your ad.
AdWords Display and Landing Page Guidlines Change http://newsletter.blizzardinternet.com/1484/200... Last month, Google AdWords made a policy change for display URLs for all AdWords advertising. Google claims this came about in response to advertiser and user feedback. The policy is design to provide more relevant advertising results and a better user experience, according to Google.
