Business Intelligence - Data Warehouse http://www.i-lluminate.com/business_intelligenc... The typical combination of business intelligence applications and relational database data warehouse technolgy has become very efficient at providing common, backward-looking reports. Where traditional business intelligence / data warehouse systems fail is in answering questions that are unforseen, exploratory, probing...in short, interesting. The enormous effort expended on making current systems answer such questions””and the disappointing results””have left both business users and IT staff frustrated.