Chocolate Houses, Clubs, and Starbucks: What do they have in common? http://www.chocolatecurb.com/chocolate-carob-ch... In the Middle Ages and the early years of the Modern Era not many citizens of the United Kingdom were aware of tea or coffee. Only travelers were aware of such things. The common folk usually had beer at breakfast. But, slowly tea and coffee began to gain popularity as did chocolate. So, along with tea parlor*, cafés, and chocolate houses also began to flourish.