How To Assert Yourself And Avoid Conflict http://www.20daypersuasion.com/assertive-commun... Assertiveness allows you to get your point across in a way that is better remembered by the other party through the intensity of the emotion that is associated with it. However, assertiveness also has the potential to destroy relationships and business opportunities if not applied properly.
Giving To Get: How A Sales Negotiator Makes Concessions http://www.theaccidentalnegotiator.com/uncatego... Sales negotiating is all about concessions. You make them, the other side makes them. Finally, if enough has been given, then you should be able to reach a common middle ground where a deal can be struck.