Interactive PR - How to Utilize Interactive PR to Build B2B Credibility http://www.webmarketcentral.com/interactive_pr.... Traditional PR was about schmoozing editors and sending them press releases to journalists hoping they'd write about your product or service. Interactive PR is about using the web to establish a dialog with the marketplace. It enables you build credibility directly with customers and prospects as well as through traditional media and new media outlets such as blogs, podcasts, ezines and portal sites.
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