B.E.N.E.F.I.T.S.: Guide for Your Marketing Plan http://masterlistbuilder.com/blog/?p=36... The benefits is the second step in your marketing strategy. Once you have defined your purpose, you are now ready to maneuver through the tricky aspects of benefits.
Triple M Strategy: Message to Market Match http://masterlistbuilder.com/blog/?p=30... If you have done the triple S and sucessfully sharply segmenting your sublist, then another triple treat would be most appropriate as a followup to your triple S strategy.