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By comparing variables in every ad, letter, sales pitch and promotional offer, you could increase the efficiency of your marketing dollar, increase your profitability and reduce advertising costs.
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Some points to remember
* 1. Don't tell me about your lawn mower, tell me how beautiful my lawn will look.
* 2. People read what interests them. The length of copy doesn't matter. Having said that, long copy generally out pulls short copy.
* 3. A letter can't be too long or too short. It can only be too boring.
* 4. Love your audience.
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Have you ever known an ˜inventor' who created the best ˜mouse trap' only to discover there was no market?
Don't fall into this trap.
Research Is the Key To Professional Copywriting http://www.mscopywriters.com/blog/?p=265... Sales copywriting is an effective way to promote a product and these are ways to research a product to find the right triggers to entice a consumer to buy.
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