Expanded Broad Match and The Google 1-2 Punch http://www.semclubhouse.com/expanded-broad-matc... We have come across a different issue that relates to the investigation of expanded broad match, and has wider-reaching repercussions for your PPC campaigns, as well as understanding oddities in interpreting Analytics. We have been seeing this issue for the last month or so (since Aug-Sep 2007), and according to the Google engineers with which I have discussed this: ââ¬Åthe search results [ââ¬Â¦] are the result intended behavior. When determining which ads to show on a Google search result page, the AdWords system evaluates the userââ¬â¢s previous search query as well as the current search query.ââ¬Â
