Lauren Conrad Shares How She Learned the Value in Saying No

E!: You’ve spent more than a decade building this brand. What is a piece of career advice you’ve received that stuck with you?

LC: There’s a lot of value in saying no to opportunities that don’t make sense for you. If your goal is to create a brand, it has to make sense, it has to tell a story. And it has to be somewhat consistent. So, being very thoughtful with your choices and the opportunities that you do take on is really important. It’s also being careful with who you partner with. You want to make sure that you’re being heard, you’re not just putting your name on something. You want to feel good about what you create.  

E!: What gets a no from you?

LC: My agency brings me everything, so I say no on a weekly basis. And, honestly, at this moment, it has to be something so exciting to me just because I’ve learned to recognize when my plate is full and that it’s not productive to keep piling on. So in order for me to have a good balance and not be too stressed out and have enough time to be with my family, I only take opportunities now that I’m really excited about.