This Is What It’s Like to Build a Beauty Brand With Scarlett Johansson

10 p.m. The couple’s nighttime routine looks pretty similar to a lot of duo’s, two years deep into a global pandemic. Cracking open their laptops, they answer work emails while doing a quick state of the household. “My husband and I connect and kind of have our family meeting about, ‘Oh, this is what the kids need,’ or, ‘We need a new toaster oven!’ All that kind of stuff,” says Kate. “So it’s just this mish-mosh of family stuff and work stuff. It just all blends together.”

But when she’s done, she’s done, reading exactly one chapter of her current book before “I’m out like a light,” she says.

Which is good, as these days her beauty sleep feels especially crucial as she readies herself to manage a brand that’s in market and ramping up to future releases. “In a way, even though it’s wild and frenetic, I do kind of appreciate that it’s also a little bit civilized and a little bit calmer,” she says of the pre-launch period. “Because once it’s out, the train has left the station. There’s no putting that genie back in the bottle.”