Here’s the Truth About Gwyneth Paltrow’s Alpaca Wool Goop Diapers

Gwyneth noted that while eliminating the diaper tax won’t completely solve the problem, it can help families who are in need.

That’s why she worked with Baby2Baby, which gives families in need the basic necessities for their children, to create this stunt. The organization has already helped remove the diaper tax in California, Florida, and Maryland, but co-CEOs Norah Weinstein and Kelly Sawyer Patricof shared with E! News they are far from done making an impact.

“The overwhelming cost of diapers for a family living in poverty forces parents to make impossible choices between diapers and food,” said Norah and Kelly. “Without a sufficient supply, parents are also unable to drop their kids off at daycare, creating a barrier for re-entering the workforce and perpetuating the cycle of poverty.”