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Untangling BeReal: The Social Media App Taking Over Your Friend Group


All about capturing a truly authentic moment in time? Then this app might be the one for you.
 
If you need a little guide on the latest social media sensation sweeping the nation, allow us to fill you in. BeReal—which was founded in January 2020—has become the No. 1 free app in the iOS App Store within the past week.
 
It’s a photo sharing app that alerts users every day at a random time giving them a two-minute window to snap a picture of themselves and what they’re up to. For reference, the push notification looks a lot like this: ⚠️ Time to BeReal. ⚠️
 
And if you need proof of just how on-the-rise the social media app is, according to Social Media Today, downloads have jumped 315 percent since the beginning of this year. That puts BeReal in fourth place of the most downloaded social media apps behind Instagram, Snapchat, and Pinterest.



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