Best Prime Day TV deals: My 30+ favorite offers right now, updated live

Amazon Prime Day is well underway as we enter day two of the four-day sale running from July 8 to July 11. There are now hundreds of markdowns on TVs, home audio, and accessories to help you create the home theater of your dreams without breaking your budget. 

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You’ll find discounts on big brands like Sony and LG as well as smaller brands like TCL and Roku. Amazon also has discounts on its lineup of Fire TV models. Other retailers like Best Buy and Walmart are running competing sales, which means it’s the perfect time to snap up anything from that small-screen smart TV for your college dorm or that big-screen OLED you’ve had your eye on for your living room.

Also: The best July Prime Day deals on editor-favorite products

I’ve been a TV reviewer for years, and to help you find the very best Prime Day TV deals, I put together a list of the steepest discounts I could find on the very best TV brands and models for upgrading your home theater, heading off to college, or adding another screen. We’ll be updating this story live throughout the event to keep you updated on the latest TV deals.

My favorite TV deals for Prime Day 2025

• Toshiba C350 85-inch: $600 (save $600): An affordable big-screen TV that still offers 4K resolution, a 60Hz refresh rate, Dolby Vision HDR, and Dolby Atmos virtual surround sound.
• TCL QM7K 75-inch: $998 (save $1,002): TCL’s flagship Mini LED TV offers a 144Hz refresh rate, an improved processor for better upscaling, and integrated audio by Bang & Olufsen.
• Samsung QN90D 50-inch: $798 (save $602): Samsung’s flagship QLED TV in a smaller package for dorms and apartments with object tracking sound, Dolby Atmos, a 120Hz refresh rate, and AI-enhanced 4K upscaling.
• Sony Bravia A95K OLED 65-inch: $1,698 (save $1,802): An older version of Sony’s flagship OLED TV with a 120Hz refresh rate, Dolby Vision and Dolby Atmos, and object-tracking sound.
• Sony Bravia 5 98-inch: $5,000 (save $1,000): An impressive TV with a 98-inch display backed by Mini LED technologies. This 2025 model can stream in 4K HDR and is powered by the Google TV operating system.
• LG 55-inch UHD AI 4K TV: $327 (save $50): If you’re in the market for an affordable, mid-sized TV with 4K capabilities, consider the discount available on this LG model. 

More top Prime Day 2025 TV deals

• Hisense S7 Canvas 65-inch: $898 (save $402 at Amazon): A gallery-inspired TV with a 144Hz refresh rate, anti-glare display, and dedicated art mode to turn your living room or home theater into a personalized art show.
• Amazon Fire TV Alexa Remote Pro: $25 (save $10 at Amazon): A replacement remote for Amazon’s Fire TV models with backlit buttons, integrated Alexa voice controls, and dedicated buttons for popular apps as well as quick-connecting Bluetooth headphones for private listening.
• Roku Streaming Stick 4K: $35 (save $15 at Amazon): This streaming stick turns any TV into a Roku-based smart TV with access to thousands of streaming and entertainment apps, HDR support, and a remote with integrated voice controls.

Best Prime Day 2025 OLED TV deals 

• Samsung S95F OLED 65-inch: $2,800 (save $500 at Amazon): Samsung’s latest OLED model offers an AI-assisted processor for better picture and audio processing, a max refresh rate of 165Hz, Dolby Atmos, and Samsung’s Object Tracking Sound+ for audio that follows the on-screen action.
• Sony Bravia XR A90K 48-inch: $998 (save $400 at Amazon): A smaller-screen OLED that offers Dolby Vision HDR, exclusive VRR support for gaming on the PS5 console, a 120Hz refresh rate, and Sony’s Acoustic Surface Audio+ technology that turns the entire screen into a speaker for object-tracking sound.
• Sony Bravia A95L QD-OLED 77-inch: $3,998 (save $1,002 at Amazon): An older version of Sony’s flagship OLED TV that still offers great features like Dolby Vision HDR, a dedicated gaming mode with exclusive features for the PS5, and Sony’s Acoustic Surface Audio+ tech for object-tracking sound.

Best Prime Day 2025 Fire TV deals

Best Prime Day 2025 streaming deals

• Google TV Streamer 4K: $84 (save $16): If you would like to combine streaming with smart home control, you might want to explore Google’s answer to streaming dongles — the Google TV Streamer, now on sale.