Best Prime Day TV deals: My 50 favorite sales, updated live
We’ve now entered day three of this year’s four-day Amazon Prime Day sale, running from July 8 to July 11. TVs can be pricey, but right now you can find tons of markdowns on TVs, home audio, and accessories to help you create the home theater of your dreams — without breaking your budget.
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You’ll find discounts sometimes of over 50% on big brands like Sony and LG, as well as smaller brands like TCL and Roku. Amazon also has deals on its lineup of Fire TV models. Other retailers like Best Buy and Walmart are running competing sales, which means it’s the perfect time to snap up anything from that small-screen smart TV for your college dorm or that big-screen OLED you’ve had your eye on for your living room.
Also: The best Prime Day deals on editor-favorite products
I’ve been a TV reviewer for years, and to help you find the very best Prime Day TV deals, I put together a list of the steepest discounts I could find on the very best TV brands and models for upgrading your home theater, heading off to college, or adding another screen. We’ll be updating this story live throughout the event to keep you updated on the latest TV deals.
My favorite TV deals for Prime Day 2025
- Current price: $25
- Regular price: $50
The Fire TV Stick 4K turns any TV into a smart TV with access to the entire Prime Video library as well as Alexa Skills and thousands of other streaming apps. It also supports native 4K resolution and Wi-Fi 6 connectivity.
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- Current price: $2,498
- Original price: $4,400
A high-end OLED TV from Samsung that offers object tracking sound, Dolby Atmos virtual 3D audio, cloud gaming support, and up to a 144Hz refresh rate. ZDNET editor-in-chief Jason Hiner called it “the best TV in the world” last year.
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- Current price: $1,548
- Original price: $2,500
A great big-screen QLED TV for console gamers with support for AMD FreeSync Premium Pro VRR, a 165Hz refresh rate that can be boosted to 288Hz, integrated 4.1.2CH audio, and anti-reflection screen for better visibility. This TV won a ZDNET Editor’s Choice Award, and reviewer Chris Bayer recommends it over pricier models.
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- Toshiba C350 85-inch: $600 (save $600): An affordable big-screen TV that still offers 4K resolution, a 60Hz refresh rate, Dolby Vision HDR, and Dolby Atmos virtual surround sound.
- Sonos Beam Gen 2 Soundbar: $369 (save $130): This Sonos soundbar is great to pair with a new TV, and it’s on sale for 26% off.
- Hisense 40-Inch Class H4 Series FHD Roku Smart TV: $118 (save $50): One of the cheapest TVs we’ve seen this Prime Day week comes from Walmart. You can find lots of Roku TVs at a discount during the retailer’s competing sale.
- TCL QM7K 75-inch: $998 (save $1,002): TCL’s flagship Mini LED TV offers a 144Hz refresh rate, an improved processor for better upscaling, and integrated audio by Bang & Olufsen.
- Samsung QN90D 50-inch: $798 (save $602): Samsung’s flagship QLED TV in a smaller package for dorms and apartments with object tracking sound, Dolby Atmos, a 120Hz refresh rate, and AI-enhanced 4K upscaling.
- Sony Bravia A95K OLED 65-inch: $1,698 (save $1,802): An older version of Sony’s flagship OLED TV with a 120Hz refresh rate, Dolby Vision and Dolby Atmos, and object-tracking sound.
- Sony Bravia 5 98-inch: $5,000 (save $1,000): An impressive TV with a 98-inch display backed by Mini LED technologies. This 2025 model can stream in 4K HDR and is powered by the Google TV operating system.
- LG 55-inch UHD AI 4K TV: $327 (save $50): If you’re in the market for an affordable, mid-sized TV with 4K capabilities, consider the discount available on this LG model.
- Hisense 75-inch U6 Series Mini-LED TV: $800 (save $500): Another favorite deal of ours is for the Hisense U6, a 75-inch TV being offered with a $500 discount.
- Roku Smart TV, 32-inch: $100 (save $43): One of the most cut-price TVs we’ve found is for a Roku model, a 32-inch device which is now under $100.
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Amazon Fire TV 32-inch TV: $110 (save $40): Another cheap Fire TV we’ve spotted is only $110, and its 32-inch display makes it perfect for your bedroom or a small office.
More top Prime Day 2025 TV deals
- Current price: $798
- Original price: $1,398
Samsung’s flagship QLED TV offers both object tracking sound and Dolby Atmos virtual surround sound, integrated voice controls, cloud gaming support, and a 120Hz refresh rate that can be boosted to 144Hz for console gaming. When our reviewer tested the Samsung QN90D, he said he was “blown away” by the picture quality.
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- Current price: $600
- Original price: $1,200
You can add a cinema-sized TV to your home theater without breaking the bank with the Toshiba C350 85-inch. You’ll get 4K resolution, a 60Hz refresh rate, support for both Dolby Atmos and Dolby Vision HDR, and even basic VRR support for console gaming
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- Current price: $998
- Original price: $2,000
A high-end Mini-LED TV from TCL that offers a 144Hz refresh rate that can be boosted to 288Hz, integrated audio by Bang & Olufsen for enhanced sound, and an automatic game mode with support for AMD FreeSync Premium Pro VRR. Our reviewer recommends the TCL QM7K TV to most people.
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- Current price: $3,998
- Regular price: $4,800
Sony’s flagship Mini LED TV offers Dolby Vision HDR, exclusive VRR support for the PS5, Dolby Atmos virtual surround sound, and an IMAX Enhanced picture mode for streaming movies. We’re big fans of the Sony Bravia TV line at ZDNET.
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- Current price: $1,500
- Regular price: $3,000
One of the biggest TVs available to buy offers a 144Hz refresh rate, Dolby Vision HDR support, Dolby Atmos, and AMD FreeSync Premium VRR for console gaming.
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- Hisense S7 Canvas 65-inch: $898 (save $402 at Amazon): A gallery-inspired TV with a 144Hz refresh rate, anti-glare display, and dedicated art mode to turn your living room or home theater into a personalized art show.
- Amazon Fire TV Alexa Remote Pro: $25 (save $10 at Amazon): A replacement remote for Amazon’s Fire TV models with backlit buttons, integrated Alexa voice controls, and dedicated buttons for popular apps as well as quick-connecting Bluetooth headphones for private listening.
- Roku Streaming Stick 4K: $35 (save $15 at Amazon): This streaming stick turns any TV into a Roku-based smart TV with access to thousands of streaming and entertainment apps, HDR support, and a remote with integrated voice controls.
- Vizio 5.1.2 Elevate SE Soundbar: $299 (save $201): This soundbar provides cinema-quality sound with two surround-sound speakers and a compact wireless subwoofer.
- Full Motion TV Wall Mount: $133 (save $67): This full motion TV wall mount extends, swivels, and features a tool-free tilt system that lets you adjust vertical angles—perfect for reducing glare on large 4K or OLED screens.
- Hisense S7 Canvas 65-inch: $900 (save $400 at Amazon): A gallery-inspired TV with a 144Hz refresh rate, dedicated are mode, and anti-glare display.
- TCL NXTVision 65-inch: $900 (save $400 at Amazon): A high-end, art-inspired TV with an anti-glare display, Dolby Atmos support, 120Hz refresh rate, and dedicated art mode.
- Hisense U8Q 65-inch: $1,000 (save $1,200 at Amazon): Hisense’s flagship Mini LED TV offers a 165Hz refresh rate, Dolby Vision IQ and Dolby Atmos support, and an IMAX Enhanced picture mode for streaming movies.
Best Prime Day 2025 OLED TV deals
- Current price: $1,197
- Regular price: $2,497
The 2024 iteration of LG’s flagship OLED TV still offers excellent picture quality, Dolby Vision HDR, and a 120Hz refresh rate
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- Current price: $2,000
- Regular price: $3,500
A mid-range OLED TV from LG that features support for both Dolby Vision HDR and Dolby Atmos virtual surround sound, a max refresh rate of 144Hz, and support for both Nvidia G-Sync and AMD FreeSync VRR for console gaming.
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- Current price: $2,500
- Regular price: $3,900
The 2024 version of Sony’s flagship OLED TV is our pick for the best Sony TV overall. It still offers great picture and audio quality, exclusive VRR support for gaming on the PS5, and object-tracking sound.
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- Samsung S95F OLED 65-inch: $2,800 (save $500 at Amazon): Samsung’s latest OLED model offers an AI-assisted processor for better picture and audio processing, a max refresh rate of 165Hz, Dolby Atmos, and Samsung’s Object Tracking Sound+ for audio that follows the on-screen action.
- Sony Bravia XR A90K 48-inch: $998 (save $400 at Amazon): A smaller-screen OLED that offers Dolby Vision HDR, exclusive VRR support for gaming on the PS5 console, a 120Hz refresh rate, and Sony’s Acoustic Surface Audio+ technology that turns the entire screen into a speaker for object-tracking sound.
- Sony Bravia A95L QD-OLED 77-inch: $3,998 (save $1,002 at Amazon): An older version of Sony’s flagship OLED TV that still offers great features like Dolby Vision HDR, a dedicated gaming mode with exclusive features for the PS5, and Sony’s Acoustic Surface Audio+ tech for object-tracking sound.
- LG 65-inch Class OLED Evo TV: $1,797 (save $900): Another OLED TV you could consider is this LG Evo model, offering 65 inches of display real estate and available with a 33% discount.
- Sony Bravia 8 II QD-OLED 65-inch: $3,000 (save $500 at Amazon): Sony’s latest flagship OLED TV offers exclusive VRR support for gaming on the PS5, Dolby Vision HDR and Dolby Atmos, and a 120Hz refresh rate.
- Samsung S95D OLED 77-inch: $2,500 (save $2,100 at Samsung): An older version of Samsung’s flagship OLED TV that still offers excellent picture quality, object tracking sound, and cloud gaming support.
- LG OLED evo 4K smart TV 77-inch (2024): $1,800 (save $1,900 at LG): LG is known for manufacturing some excellent OLED TVs and this one caught my eye. It’s expensive, sure, but you get OLED technologies and a 77-inch display.
Best Prime Day 2025 Fire TV deals
- Current price: $380
- Regular price: $580
A budget-friendly smart TV with a 60Hz refresh rate and support for both Dolby Atmos and Dolby Vision HDR.
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- Current price: $900
- Regular price: $1,300
A mid-range big-screen TV from Hisense with a 144Hz refresh rate, Dolby Vision and Dolby Atmos support, and a dedicated gaming mode.
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- Current price: $220
- Regular price: $330
An entry-level TV from Amazon built for streaming with HDR10 support, 4K resolution, and integrated voice controls.
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- Amazon Fire TV Soundbar Plus: $150 (save $100 at Amazon): A 3.1CH soundbar for an instant boost to your TV’s audio to get cleaner dialogue and richer, fuller sound.
- Amazon Fire TV Soundbar Plus with subwoofer: $250 (save $125 at Amazon): This version of the Fire TV Soundbar comes packaged with a subwoofer for deeper bass.
- Insignia 50-inch TV: $170 (save $130): For only $170, you can pick up a UHD Fire TV offering 50 inches of display space.
- Insignia 40-inch smart Fire TV: $100 (save $50): For an even more affordable option, opt for 40 inches of display to pay only $100.
- Amazon Fire TV 4 Series 50-inch: $260 (save $140): A budget-friendly TV built for streaming with 4K resolution, AirPlay support, and integrated voice controls.
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Amazon Fire TV 32-inch TV: $110 (save $40): A cheap Fire TV we’ve spotted is only $110, and its 32-inch display makes it perfect for your bedroom or a small office.
Best Prime Day 2025 streaming deals
- Current price: $69
- Regular price: $99
The Roku Ultra turns any TV into a smart TV with access to thousands of streaming apps for shows, movies, and music as well as support for 4K resolution, Dolby Vision HDR, and Dolby Atmos virtual surround sound.
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- Current price: $60
- Regular price: $120
This bundle includes a Fire TV Stick 4K and Luna wireless gaming controller to turn any TV into a cloud gaming device.
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- Current price: $90
- Regular price: $140
The Fire TV Cube combines the capabilities of a smart speaker and streaming device into a single unit.
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- Google TV Streamer 4K: $84 (save $16): If you would like to combine streaming with smart home control, you might want to explore Google’s answer to streaming dongles — the Google TV Streamer, now on sale.
- Amazon Fire TV Stick HD: $18 (save $17): The cheapest base model Fire streaming stick just got even cheaper.
- Roku Streambar: $79 (save $21): This 2-in-1 streaming and sound upgrade lets you enhance your TV with 4K streaming and two premium speakers with a dedicated bass port.
- Apple TV 4K (128GB): $145 (save $5 at B&H): It’s not the biggest discount we’ve ever seen — by far — but if you like the Apple TV product range, there’s a small price reduction available at B&H.
- TiVO Stream 4K: $25 (save $15): TiVo Stream 4K enables one centralized place for searching, browsing, and creating watch lists across all your streaming apps.
- Nex Playground Active Play System: $199 (save $50): The Nex Playground is a video game console that gets you moving. It easily connects to your TV and uses a built-in camera to track motion and natural body movements, combining physical and virtual fun for the whole family. Plus, it’s 20% off.
- Prime Video add-on subscriptions: Starting at $0.99 a month for 2 months: Amazon Prime members can add on streaming services like Apple TV+, AMC+, and PBS Kids at a major discount for the first two months with this Prime Day deal.
What are the best Prime Day deals so far?
ZDNET’s experts are searching through Prime Day sales to find the best discounts by category. These are the best deals so far:
You can also find the best deals from other retailers competing with Prime Day sales:
When is Amazon Prime Day 2025?
Amazon’s annual Prime Day sale will run from July 8 to the 11th. But if you can’t wait until the sale officially starts to upgrade your TV and home theater, you can find discounts on brands like Sony, Samsung, and Hisense well ahead of Prime Day.
Are TVs really cheaper on Prime Day?
They can be! Many brands often run their own discounts and sales events in parallel with retailers like Amazon and Best Buy, and summer is usually when new TV models hit the shelves. So stores and brands alike might offer steep discounts on last year’s models in order to move inventory and make room for new releases. And while you can certainly find good deals before Prime Day officially kicks off, the very best TV deals won’t go live until the sale does.
How did we choose these Prime Day deals?
I am very picky when choosing which TV deals, Prime Day or otherwise, to include in my lists and roundups. With high-end offerings and budget picks alike having so many similar smart features like the same suite of preloaded streaming apps, integrated voice controls, and Dolby Vision HDR support, I chose only the steepest discounts on the best TVs each brand had to offer. As well as a few bundles where you can snag free TVs, gift cards, and more to help sweeten the deal.
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