Best Prime Day TV deals: My 50 favorite sales, updated live

We’ve now entered day three of this year’s four-day Amazon Prime Day sale, running from July 8 to July 11. TVs can be pricey, but right now you can find tons of markdowns on TVs, home audio, and accessories to help you create the home theater of your dreams — without breaking your budget. 

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You’ll find discounts sometimes of over 50% on big brands like Sony and LG, as well as smaller brands like TCL and Roku. Amazon also has deals on its lineup of Fire TV models. Other retailers like Best Buy and Walmart are running competing sales, which means it’s the perfect time to snap up anything from that small-screen smart TV for your college dorm or that big-screen OLED you’ve had your eye on for your living room.

Also: The best Prime Day deals on editor-favorite products

I’ve been a TV reviewer for years, and to help you find the very best Prime Day TV deals, I put together a list of the steepest discounts I could find on the very best TV brands and models for upgrading your home theater, heading off to college, or adding another screen. We’ll be updating this story live throughout the event to keep you updated on the latest TV deals.

My favorite TV deals for Prime Day 2025

• Toshiba C350 85-inch: $600 (save $600): An affordable big-screen TV that still offers 4K resolution, a 60Hz refresh rate, Dolby Vision HDR, and Dolby Atmos virtual surround sound.
• Sonos Beam Gen 2 Soundbar: $369 (save $130): This Sonos soundbar is great to pair with a new TV, and it’s on sale for 26% off. 
• Hisense 40-Inch Class H4 Series FHD Roku Smart TV: $118 (save $50): One of the cheapest TVs we’ve seen this Prime Day week comes from Walmart. You can find lots of Roku TVs at a discount during the retailer’s competing sale.
• TCL QM7K 75-inch: $998 (save $1,002): TCL’s flagship Mini LED TV offers a 144Hz refresh rate, an improved processor for better upscaling, and integrated audio by Bang & Olufsen.
• Samsung QN90D 50-inch: $798 (save $602): Samsung’s flagship QLED TV in a smaller package for dorms and apartments with object tracking sound, Dolby Atmos, a 120Hz refresh rate, and AI-enhanced 4K upscaling.
• Sony Bravia A95K OLED 65-inch: $1,698 (save $1,802): An older version of Sony’s flagship OLED TV with a 120Hz refresh rate, Dolby Vision and Dolby Atmos, and object-tracking sound.
• Sony Bravia 5 98-inch: $5,000 (save $1,000): An impressive TV with a 98-inch display backed by Mini LED technologies. This 2025 model can stream in 4K HDR and is powered by the Google TV operating system.
• LG 55-inch UHD AI 4K TV: $327 (save $50): If you’re in the market for an affordable, mid-sized TV with 4K capabilities, consider the discount available on this LG model. 
• Hisense 75-inch U6 Series Mini-LED TV: $800 (save $500): Another favorite deal of ours is for the Hisense U6, a 75-inch TV being offered with a $500 discount. 
• Roku Smart TV, 32-inch: $100 (save $43): One of the most cut-price TVs we’ve found is for a Roku model, a 32-inch device which is now under $100.

• Amazon Fire TV 32-inch TV: $110 (save $40): Another cheap Fire TV we’ve spotted is only $110, and its 32-inch display makes it perfect for your bedroom or a small office.

More top Prime Day 2025 TV deals

• Hisense S7 Canvas 65-inch: $898 (save $402 at Amazon): A gallery-inspired TV with a 144Hz refresh rate, anti-glare display, and dedicated art mode to turn your living room or home theater into a personalized art show.
• Amazon Fire TV Alexa Remote Pro: $25 (save $10 at Amazon): A replacement remote for Amazon’s Fire TV models with backlit buttons, integrated Alexa voice controls, and dedicated buttons for popular apps as well as quick-connecting Bluetooth headphones for private listening.
• Roku Streaming Stick 4K: $35 (save $15 at Amazon): This streaming stick turns any TV into a Roku-based smart TV with access to thousands of streaming and entertainment apps, HDR support, and a remote with integrated voice controls.
• Vizio 5.1.2 Elevate SE Soundbar: $299 (save $201): This soundbar provides cinema-quality sound with two surround-sound speakers and a compact wireless subwoofer. 
• Full Motion TV Wall Mount: $133 (save $67): This full motion TV wall mount extends, swivels, and features a tool-free tilt system that lets you adjust vertical angles—perfect for reducing glare on large 4K or OLED screens. 
• Hisense S7 Canvas 65-inch: $900 (save $400 at Amazon): A gallery-inspired TV with a 144Hz refresh rate, dedicated are mode, and anti-glare display.
• TCL NXTVision 65-inch: $900 (save $400 at Amazon): A high-end, art-inspired TV with an anti-glare display, Dolby Atmos support, 120Hz refresh rate, and dedicated art mode.
• Hisense U8Q 65-inch: $1,000 (save $1,200 at Amazon): Hisense’s flagship Mini LED TV offers a 165Hz refresh rate, Dolby Vision IQ and Dolby Atmos support, and an IMAX Enhanced picture mode for streaming movies.

Best Prime Day 2025 OLED TV deals 

• Samsung S95F OLED 65-inch: $2,800 (save $500 at Amazon): Samsung’s latest OLED model offers an AI-assisted processor for better picture and audio processing, a max refresh rate of 165Hz, Dolby Atmos, and Samsung’s Object Tracking Sound+ for audio that follows the on-screen action.
• Sony Bravia XR A90K 48-inch: $998 (save $400 at Amazon): A smaller-screen OLED that offers Dolby Vision HDR, exclusive VRR support for gaming on the PS5 console, a 120Hz refresh rate, and Sony’s Acoustic Surface Audio+ technology that turns the entire screen into a speaker for object-tracking sound.
• Sony Bravia A95L QD-OLED 77-inch: $3,998 (save $1,002 at Amazon): An older version of Sony’s flagship OLED TV that still offers great features like Dolby Vision HDR, a dedicated gaming mode with exclusive features for the PS5, and Sony’s Acoustic Surface Audio+ tech for object-tracking sound.
• LG 65-inch Class OLED Evo TV: $1,797 (save $900): Another OLED TV you could consider is this LG Evo model, offering 65 inches of display real estate and available with a 33% discount. 
• Sony Bravia 8 II QD-OLED 65-inch: $3,000 (save $500 at Amazon): Sony’s latest flagship OLED TV offers exclusive VRR support for gaming on the PS5, Dolby Vision HDR and Dolby Atmos, and a 120Hz refresh rate.
• Samsung S95D OLED 77-inch: $2,500 (save $2,100 at Samsung): An older version of Samsung’s flagship OLED TV that still offers excellent picture quality, object tracking sound, and cloud gaming support.
• LG OLED evo 4K smart TV 77-inch (2024): $1,800 (save $1,900 at LG): LG is known for manufacturing some excellent OLED TVs and this one caught my eye. It’s expensive, sure, but you get OLED technologies and a 77-inch display.

Best Prime Day 2025 Fire TV deals

• Amazon Fire TV Soundbar Plus: $150 (save $100 at Amazon): A 3.1CH soundbar for an instant boost to your TV’s audio to get cleaner dialogue and richer, fuller sound.
• Amazon Fire TV Soundbar Plus with subwoofer: $250 (save $125 at Amazon): This version of the Fire TV Soundbar comes packaged with a subwoofer for deeper bass.
• Insignia 50-inch TV: $170 (save $130): For only $170, you can pick up a UHD Fire TV offering 50 inches of display space.
• Insignia 40-inch smart Fire TV: $100 (save $50): For an even more affordable option, opt for 40 inches of display to pay only $100.
• Amazon Fire TV 4 Series 50-inch: $260 (save $140): A budget-friendly TV built for streaming with 4K resolution, AirPlay support, and integrated voice controls.

• Amazon Fire TV 32-inch TV: $110 (save $40): A cheap Fire TV we’ve spotted is only $110, and its 32-inch display makes it perfect for your bedroom or a small office.

Best Prime Day 2025 streaming deals

• Google TV Streamer 4K: $84 (save $16): If you would like to combine streaming with smart home control, you might want to explore Google’s answer to streaming dongles — the Google TV Streamer, now on sale.  
• Amazon Fire TV Stick HD: $18 (save $17): The cheapest base model Fire streaming stick just got even cheaper. 
• Roku Streambar: $79 (save $21): This 2-in-1 streaming and sound upgrade lets you enhance your TV with 4K streaming and two premium speakers with a dedicated bass port. 
• Apple TV 4K (128GB): $145 (save $5 at B&H): It’s not the biggest discount we’ve ever seen — by far — but if you like the Apple TV product range, there’s a small price reduction available at B&H.
• TiVO Stream 4K: $25 (save $15): TiVo Stream 4K enables one centralized place for searching, browsing, and creating watch lists across all your streaming apps. 
• Nex Playground Active Play System: $199 (save $50): The Nex Playground is a video game console that gets you moving. It easily connects to your TV and uses a built-in camera to track motion and natural body movements, combining physical and virtual fun for the whole family. Plus, it’s 20% off. 
• Prime Video add-on subscriptions: Starting at $0.99 a month for 2 months: Amazon Prime members can add on streaming services like Apple TV+, AMC+, and PBS Kids at a major discount for the first two months with this Prime Day deal.