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Ciara, the superstar, style icon and founder and CEO of Beauty Marks Entertainment, has been wowing us ever since she first came out with her debut single, “Goodies.” Nowadays, we just can’t get enough of her ventures in the fashion industry.
LITA by Ciara, which was just launched in August 2021, was created around the idea that we have the power to do anything with love. In fact, LITA stands for “love is the answer.” That idea alone really sets Ciara’s fashion line apart from the rest.
As Ciara wrote in an Instagram post announcing the line, “Women have an incredibly expansive gift for expressing Love. We make a lot happen with our Love. We are empowered by the way we know how to Love. I poured a lot of love into every part of the process of creating this line!”
According to her, the brand was inspired by the vintage staple pieces in her closet. “I’m a High-Low fashion kind of girl, and Tom Boy Chic is my style,” Ciara shared on Instagram. “My goal is for LITA to be your best friend in fashion, your one-stop-shop from day to night.”