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March 2022’s Best New Beauty Products: Summer Fridays, GXVE & More


We independently selected these products because we love them, and we hope you do too. Shop with E! has affiliate relationships, so we may get a commission if you purchase something through our links. Items are sold by the retailer, not E!.

We are only a little over halfway through March, and so much has already happened in the beauty world this month!

From the debut of Gwen Stefani‘s makeup line GWVE to new arrivals from cult-favorite brands like Summer Fridays, Sol de Janiero, Murad and more, it’s turning out to be an expensive month for makeup and skincare lovers. But it’s Friday, so you should treat yourself to something nice!

Whether you’re looking for an incredible-smelling cream that will firm your skin in time for summer or an ultra-hydrating serum, or perhaps, a new foundation and makeup tools to add to your everyday routine, we rounded up this month’s best launches (so far) below.



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