It Cosmetics 50% Off Deals: Here Are the 10 Must-Buy Products

We independently selected these products because we love them, and we think you might like them at these prices. E! has affiliate relationships, so we may get a commission if you purchase something through our links. Items are sold by the retailer, not E!. Prices are accurate as of publish time.

It Cosmetics has the skincare and makeup products that will help you look and feel like your best self. Those before and after photos where someone looks like completely different person are impressive and all, but who wants to transform into someone else when they get ready for the day? Instead, go for that “your skin but better” look with the brand’s innovative cleansers, moisturizers, serums, and eye cream.

If you have It Cosmetics products, you already know how amazing they are. If you haven’t, then this is a great time for you to shop because some of their bestselling products are on sale for 50% off. Plus, there are some bundles with multiple products at a 30% discount. Here are the must-shop products.