Arzooo raises $70 million to bring ‘best of e-commerce’ to physical stores in India – TechCrunch

Arzooo, an Indian startup that is attempting to bring the “best of e-commerce” to physical retail shops, has raised $70 million in a new financing round as it looks to scale its platform to more cities.

SBI Investment and Trifecta Leaders Fund led the Bengaluru-headquartered startup’s Series B funding. Tony Xu, founder of Doordash, Celesta Capital and 3 Lines VC also invested in the new round.

Millions of retail stores in India are struggling to compete with larger retail chains and e-commerce giants Amazon and Flipkart because they don’t offer a wide selection of items and they are not able to provide customers with best prices.

Founded by two former Flipkart alums, Arzooo is attempting to solve this by working with big brands to secure large inventories and selling them to retail stores at better prices. The four-year-old startup also provides these businesses with working capital, giving them up to $25,300 in revolving credit.

The startup, which currently operates in consumer durables and electronics category and provides stores with access to over 10,000 different products, says it works with over 30,000 retail stores in India.

“The consumers who have been walking in and walking out of these stores because of the pricing, we are able to help address it,” said Khushnud Khan, co-founder and chief executive of Arzooo, in an interview.

“These are the stores that fall in the lowest slab of the value chain. They don’t have access to as good margin chain as say Reliance Retail and Croma and Amazon. They are getting sandwiched between the two,” he explained.

These stores clock between $12,500 to $19,000 of sales each month. They power 75% of all consumer durable purchases in India, said Khan.

“Arzooo’s business model is very capital efficient and can meet the increasingly diversified requirement of both retail shops and end customers. It is also great for them to have built a self-branded functional logistics system, which is one of the most important parts of the business. There is no limit to the company’s future and we would like to fully support the company in their way to great success,” said Yoshitaka kitao, Chairman and President of SBI investment, in a statement.

This is a developing story. More to follow…