Why Women Everywhere Love Selena Gomez’s Rare Beauty

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We love Rare Beauty like a love song!

Selena Gomez released Rare Beauty in September 2020, and ever since, the brand has become a cult favorite among beauty fanatics. From the inclusive line of foundation shades to her liquid highlighter and blushes, you really cannot go wrong with anything from Rare Beauty. 

In addition to helping women everywhere look and feel their best, Rare Beauty is committed to helping end stigma around mental health and chronic illness. In a statement on the Rare Beauty website, the brand revealed their plan for The Rare Impact Fund, which has a 10-year fundraising goal of $100 million “to help give people access to mental health services.”

What else can we say, Rare Beauty is good for you! In honor of Selena’s birthday, we rounded up some of her best-selling beauty products that are making a difference in the lives of women everywhere. Check those out below.