How Hailey Bieber Avoids Comparing Rhode to Kardashian-Jenner Brands

According to court documents obtained by E! News June 22, RHODE’s founders, Purna Khatau and Phoebe Vickers, state, “There is no doubt that Ms. Bieber and her companies know of Rhode’s superior rights.”

The following month, Hailey scored a legal victory in the suit when a judge ruled in her favor over the trademark infringement claim. Despite Purna and Phoebe’s legal loss, they vowed to keep pursuing the complaint.

“We remain confident that we will win at trial,” a spokesperson for RHODE told E! News July 23. “‘Rhode’ is our name and brand, we built it, and federal and state laws protect it. We ask Hailey to achieve her goals without using the brand name we have spent the last nine years building.”