Meredith Duxbury’s Viral TikTok Foundation Technique Is a Must-See

When it comes to Meredith Duxbury‘s makeup routine, she’s all about the more is more approach.

The influencer, who has more than 16 million followers on TikTok, is known for her signature style of full-coverage looks. More specifically, Meredith’s foundation technique—in which she slathers an excessive amount of product onto her face—has taken the video-sharing app by storm. After all, she’s the one who started the #foundationchallenge inspired by her routine, in 2021.

“Number one question, ‘Meredith why do you wear so much foundation,” the 24-year-old shared in a May 2022 video, addressing her often polarizing foundation method. “I have a lot of freckles, so to fully cover every little one of them, takes a lot of foundation.”

She continued, “If you have a pimple, sometimes you have to use more concealer, more foundation to cover it up. I love my freckles, but when I want a full glam, I want a full glam.”

And when asked by followers if she removes any of the makeup between cuts or redoes it completely before she heads out the door, Meredith set the record straight.

“I definitely don’t have time to be removing foundation between cuts haha,” she wrote in the comments section in May. “My life is too busy for that.”