Shop Gabrielle Union & Dwyane Wade’s Affordable Family Wellness Line

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If you don’t yet know about PROUDLY, the baby care brand co-founded by Gabrielle Union and Dwyane Wade with dermatologist Dr. Naana Boakye, consider this your formal introduction! Whether you’re a new parent or have a growing family, PROUDLY has all the affordable baby care products created specifically for melanin-rich skin that you need to know about. 

The line utilizes natural oils and simple ingredients to craft baby skincare and diapering products that nourish, hydrate and care for melanin-rich skin. From a moisturizing, lightweight lotion that is non-greasy to a nourishing oil that keeps the skin hydrated as ever, PROUDLY has some incredible products that are all gentle, nourishing and made thoughtfully in celebration of melanated skin.

We’ve rounded up some of PROUDLY’s top-rated baby care products exclusively at Target. Shop them all below!