Shop the Best New February 2023 Beauty Launches

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January had some incredible beauty launches to kickstart the year, and February’s launches came in even hotter.

With innovative new haircare products, some must-try fragrances and more makeup, skincare and hair launches from the best brands, this is an exciting month for all things beauty! Since there are so many fresh products you need to test out, we’ve rounded up a few of our top beauty picks from brands like KS&CO, Tower 28, Kosas, Billie, PATTERN, Kulfi Beauty and so, so much more.

So, if you’ve been craving some new beauty goodness, look no further than this guide to the best new February 2023 beauty launches. Scroll below and get to shopping some of the latest must-have skincare, makeup and haircare products.