AAPI-Owned Brands To Support Throughout May & Year-Round, Too

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May is Asian American and Pacific Islander Heritage Month in the United States. Every month is shopping month here at E! Online. Or at least, in my department. So I’m thinking it’s just good sense to combine the two in celebration, no?

Here’s an easy way to honor Asian American and Pacific Islanders right now: By giving them your money. Well, not so literally. Below, you can check out a list of brands founded by AAPI that are absolutely worth shopping this month, as well as every other month throughout the year.

Whether you’re looking to up your self-care game, wish you had bra that was supportive without uncomfortable wire digging in throughout the day, want to invest in a pair of heels for life, or something else, there’s something on this list to love.

Scroll on to discover a few of your new favorite brands, and support AAPI Heritage Month along the way.