Amazon Prime Day 2024: Everything you need to know

Amazon logo on a wooden wall at HQ2

Prime Day is back this July, though no official dates have been confirmed. 

Maria Diaz/ZDNET

Amazon Prime Day is coming back. 

The e-commerce empire announced back in April that the popular Prime Day sale will return this July — marking the sale’s 10-year anniversary. Amazon has still not announced the exact days the sale will run, but given the pattern we’ve seen through the years, we suspect it will occur July 9 and 10, following Fourth of July festivities. 

Also: The best Amazon deals right now

Last year, Prime members bought more than 375 million items and saved over $2.5 billion across the shopping site, the largest year on record for Amazon, according to the company. Since the popular sale last July, the company has held a Prime Big Deal Days sale in October and, in March, promoted the Big Spring Sale for the first time ever. 

What Prime Day deals can I expect? 

Prime Day is always packed with deals across every category, especially flagship Amazon products like Echo devices, Fire TVs, Kindles, and more. During October Prime Day 2023, ZDNET readers scooped up savings on Fire Sticks, AirPods, chargers, and security cameras the most, but these Prime Day sales typically include many products. 

Also: The 10 most popular October Prime Day deals among ZDNET readers

Amazon shared in its release that Prime members can expect to jump on back-to-school savings and find deep discounts across the site and deals on “new and popular” brands only available on Amazon for the upcoming event.

Everything to know about Prime Day (so far)

Although Amazon has said that Prime Day will return this July, they’re keeping most other information — like the exact days of the sale and the specific deals you’ll be able to shop — under wraps until further notice. But we’re here to keep you in the know, so we’ve rounded up everything that we know about Prime Day thus far to share it with you. Be sure to keep up with our Advice team on throughout the coming weeks. We’ll be updating the site with all the details you need to shop savvy — including the best deals on products we’ve personally tested and would recommend. 

When is Amazon Prime Day 2024? 

Amazon Prime Day 2024 is slated for this upcoming July. No official dates have been confirmed, though historically, the sale usually falls in mid-July. Last year, Prime Day was July 11 and 12; this year, the ZDNET team surmises it could fall on July 9 and 10. We’ll keep you posted on the exact dates and all the best deals you can shop for. 

What is Amazon Prime Day? 

Prime Day is Amazon’s most popular flagship seasonal savings event, typically in mid-July each year. Although Amazon has since branched out to add an October Prime event and other sales, this July Prime Day remains the holy grail of Amazon sales. 

Prime Day grants Amazon Prime members exclusive access to deals on across all categories including home, tech, apparel, and more. 

Who can shop Amazon Prime Day 2024? 

Amazon’s Prime Day is an exclusive sale for Amazon Prime members. You can always sign up for a 30-day free trial for those who aren’t members. (If you’re a student, you may be eligible for a discounted Prime Student membership, which includes a 6-month free trial.)

Do I need a Prime membership to shop Prime Day? 

Technically, yes. Prime Day is an exclusive Prime members-only event. You must purchase a membership or start a free trial to participate. You can always sign up for a 30-day free trial for those who aren’t members. 

Can I sign up for Amazon Prime, shop, and then cancel?

Look at you, two steps ahead. Yes, there are loopholes to enjoying the Amazon sale if you aren’t already a Prime member or don’t want to become one permanently. A popular tactic is to sign up for a free 30-day trial, shop your favorite steals, and then cancel before the 30 days is up to avoid getting charged. 

Also: Get access to Prime Day deals even if you aren’t a member

Where will Prime Day take place? 

Amazon announced that Prime Day 2024 will take place in 24 countries

The participating countries are Australia, Austria, Belgium, Brazil, Canada, Egypt, France, Germany, India, Italy, Japan, Luxembourg, Mexico, Netherlands, Poland, Portugal, Saudi Arabia, Singapore, Spain, Sweden, Turkey, the United Arab Emirates, the US, and the UK.

How much is an Amazon Prime membership? 

Amazon Prime costs $14.99 per month, or you can purchase an annual membership for $139, which will save you a few dollars. 

Also: These 5 new Amazon features make finding the products you need even easier

College students get a student discount and pay $7.49 per month or $69 per year. In addition, those with qualified government assistance (which may include select seniors) can receive a Prime membership for just $6.99 after their free trial.

How do I join Amazon Prime? 

Join Amazon Prime or start your free trial here:

How often does Amazon hold Prime Day? 

Amazon is known for its annual Prime Day event, which occurs in mid-July. Prime Day began in July 2015, on the company’s 20th birthday. However, the retail giant has recently expanded its sale periods to become more frequent. For the past two years, Amazon added a sale called Prime Big Deal Days in October, colloquially dubbed “October Prime Day.” We expect the same for this year. 

From March 20-25, 2024, Amazon launched its first-ever Big Spring Sale, a sale event expected to appear again next year. 

Is there an October Prime Day?

In 2020, Amazon ran its Prime Day sale event in October due to the COVID-19 pandemic. Then, in October 2022, the retail giant offered a “Prime Day Early Access” sale event, and most recently, in October 2022, Amazon ran an “October Prime Day” for the first time. Since we also saw an October Prime Day in 2023, we anticipate another Prime-related sale event will also pop up in October 2024.

How do I score the best deals during Prime Day 2024?

Throughout the sale, we’ll be extensively updating live with all the best deals on products we’ve tested and would recommend. We’ll also curate, share, and update hand-picked lists of top deals in several product categories, including laptops, security cameras, tablets, Amazon devices, and more. 

Amazon also offers “Lightning Deals” during its sale events, which are time- and stock-sensitive. Look for this tag on any products you want to purchase—if you see it, you may want to check it out — and fast. 

Are there Prime Day deals available already? 

No, there are currently no Prime Day deals available, nor has Amazon announced what any specific deals will be. However, the e-commerce site regularly offers products at a discount all year round. Be sure to keep up with, where we share deals every day of the week across major retailers. We also keep you posted when coveted products hit great prices. 

Also: The best Amazon deals right now

Will there be similar sales other places? 

Yes, as we’ve seen in the past, other major retailers will undoubtedly offer competing sales, deals, and discounts. Walmart, Target, Best Buy, and more will try to compete with Amazon’s Prime Day offerings, often price-cutting the same items during the same periods or extending their own sales. We’ll cover all the best deals on top tech during Amazon’s Prime Day event, including deals surfacing elsewhere. 

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