TikTok Star Alix Earle Shares Her Festival Season Must-Haves

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The Y2K aesthetic is still going strong. TikTok superstar Alix Earle got in on the trend for a themed party during her freshman year. She recalled, “Everyone was dressing up. Then, it just kind of became reality because the trends started to come back around. I love it. I think it’s so fun.”

Now, she’s the starring in campaign for the Forever 21 x Juicy Couture collaboration. Alix shared, “I can’t wait for you guys to see everything.” She added, “My first memory shopping at Forever 21 is when I was in middle school. We had our middle school dance and it was the first time I was able to go. A bunch of my friends and I went to the mall. We picked up everything we needed for the dance because we wanted to look good.”

She loves Forever 21 because “there’s such a wide variety within the store.” It’s also her go-to destination for festival fashion. She said, “My festival must-haves are a fun pair of sunglasses, probably a fun hat, and a fun pair of shoes.”

“I’m so excited to be a part of something with such an iconic brand,” Alix said. Get in on the nostalgia by shopping the collection and watching the behind-the-scenes video of Alix on set.